Overview & Key Facts
ESTA RUBY is a freehold condominium at GUILLEMARD ROAD in District 14 (RCR), developed by EASTWOOD PARK PTE LTD, comprising 72 units, completed in 2010.
Location & Connectivity
ESTA RUBY is approximately 410m from Paya Lebar MRT station, with 8 stations within 1.5 km.
| Station | Line | Distance |
|---|---|---|
| Paya Lebar | East-West Line | 410m |
| Paya Lebar | Circle Line | 410m |
| Dakota | Circle Line | 830m |
| Tanjong Katong | Thomson-East Coast Line | 1.1 km |
| Aljunied | East-West Line | 1.2 km |
| Eunos | East-West Line | 1.2 km |
Schools & Education
15 schools within 2 km (10 within 1 km priority zone).
| School | Type | Distance |
|---|---|---|
| Kong Hwa School | Primary | 380m |
| Haig Girls' School | Primary | 460m |
| Geylang Methodist School (Secondary) | Secondary | 670m |
| Geylang Methodist School (Primary) | Primary | 860m |
| Tao Nan School | Primary | 920m |
| Tanjong Katong Primary School | Primary | 920m |
| Canossa Catholic Primary School | Primary | 960m |
| Broadrick Secondary School | Secondary | 960m |
Market Position
ESTA RUBY has recorded 13 sales at an average price of $1,894,692.
Price Appreciation
| Year | Sales | Avg PSF | YoY |
|---|---|---|---|
| 2021 | 1 | $1,494 psf | — |
| 2023 | 1 | $1,504 psf | ↑ 0.7% |
| 2024 | 6 | $1,753 psf | ↑ 16.5% |
| 2025 | 4 | $1,832 psf | ↑ 4.5% |
| 2026 | 1 | $1,754 psf | ↓ 4.3% |
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From the 2025 high, ESTA RUBY prices have given back 4.3% — still 17.4% above the 2021 baseline.
Price Index Check
The ShiokNest Price Index for District 14 reads 121.5 as of June 2026 — down 8.2% year-on-year. The index tracks repeat-sales price movement, so it is less distorted by shifts in what happens to be transacting than a raw average PSF.
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Neighbourhood Comparison
| Condo | Tenure | Avg PSF | Sales |
|---|---|---|---|
| PARC ESTA | 99 yrs lease commencing from 2018 | $2,187 psf | 493 |
| SIMS URBAN OASIS | 99 yrs lease commencing from 2014 | $1,765 psf | 373 |
| PENROSE | 99 yrs lease commencing from 2019 | $1,933 psf | 359 |
| EUHABITAT | 99 yrs lease commencing from 2010 | $1,330 psf | 243 |
| THE ANTARES | 99 yrs lease commencing from 2018 | $1,834 psf | 229 |
What Could Work Against You
- With just 3 sales in the trailing year, pricing signals are indicative rather than definitive; expect wider bid-ask spreads when you negotiate.
- The 72-unit size cuts both ways: exclusivity, but thinner resale liquidity and higher per-unit maintenance contributions than larger estates.
Best suited for
Who This Actually Suits
The profile fits mrt-walkable commuters, p1 school balloting families, long-term hold (10+ yr) and freehold / generational hold best. Located ~414m from Paya Lebar MRT, this property is a comfortable daily walk for transit commuters.
international school families should treat this as a shortlist candidate, not a default choice.
yield-focused investors and resort facilities should probably look elsewhere. RCR (Rest of Central Region) location with rental demand profile worth running through our Rental Yield Calculator.
One caution flagged here: avoid if mrt-dependent — MRT access is meaningfully constrained — transit-dependent buyers should consider better-connected alternatives.
Verdict
ESTA RUBY is a freehold development in District 14 (RCR), with 72 units, offering a gross yield of 2.7%.
At ~$1,816 psf, it sits at a city-fringe price point balancing accessibility and value.
Explore the full ESTA RUBY dashboard for interactive analytics.
HDB Alternatives Nearby
Weighing ESTA RUBY against staying public? These HDB towns sit within walking or short-drive distance:
- Geylang — 4-room average $761,443 (180m away), an upgrader gap of about $1,150,000
- Kallang/whampoa — 4-room average $882,887 (1.6 km away), an upgrader gap of about $1,000,000
- Marine Parade — 4-room average $648,065 (1.9 km away), an upgrader gap of about $1,250,000
FAQ
What is the average PSF for ESTA RUBY?
Is ESTA RUBY freehold?
What is the rental yield for ESTA RUBY?
Which MRT is nearest to ESTA RUBY?
Sources & Next Steps
- ESTA RUBY Dashboard — Live charts and analytics
- URA REALIS — Official transaction data
- District 14 (Geylang, Eunos) — District 14 neighbourhood guide
Methodology & Sources
This analysis covers All available years and refreshes as new data becomes available.
Transaction data sourced from URA REALIS.
- Sales data: 13 transactions
- Rental data: 147 leases
- Source: URA REALIS
Median values used to minimise outlier impact. PSF = price per square foot.
Latest recorded data point: Jun 2026 · 13 records analysed · Source: URA private-sale caveats