Sponsored New Launch Projects
Developer projects get a premium detail page, data-driven comparison article, and featured homepage carousel placement.
Advertise with ShiokNest
Reach Singapore's highest-intent property researchers — developers, brokers, banks, and home-service vendors.
Why ShiokNest
PropertyGuru is where buyers browse. ShiokNest is where they decide. We pair URA/HDB/MAS data with editorial analysis that portals structurally can't match — and that's the audience your sponsorship reaches.
- Data-driven: 450K+ URA sales, 3,400+ condos, 26 HDB towns, 28 districts, quarterly HDB price index
- High-intent: Calculator users, district researchers, new-launch comparers — not browsers
- Transparent disclosure: we publish our Advertising & Editorial Policy — sponsors benefit from the trust that buys
Inventory
District Partnerships
Powered by our Area Sponsor program — claim a district (or HDB town / new-launch project / commercial segment) to own the agent card and integrated lead form across our detail pages. Pricing and self-serve onboarding live at the Area Sponsor portal.
Sponsored Editorial Content
Data-grounded articles we write for you, permanently archived, clearly disclosed. Max 4/month — scarcity is the product.
Calculator Preset Sponsorships
Be the one-click preset on our 8 mortgage/affordability calculators. Affiliate model; MAS-compliant by design.
Display Banner Placements
Direct-sold banners (sidebar / in-article) as add-ons to bundled packages. Programmatic fallback when unsold.
Mortgage Broker & Affiliate Program
Affiliate partnerships for comparison platforms and mortgage brokers — commission-based, no fixed CPM.
Rate Card
Indicative pricing only. Final rates depend on scope, exclusivity, and commitment length. All prices in SGD.
| Product | From | Model |
|---|---|---|
| Sponsored New Launch (single project) | From S$3,000/month + per-lead | Base fee + performance |
| Multi-project Developer Package | From S$25,000/year | Annual, with swap-in rights |
| District / Area Sponsor Partnership — view program | From S$30/month | 1, 3, 6, or 12-month terms · 1 agent per scope |
| Sponsored Editorial Article | From S$3,500 per article | Fixed, 12-month min residency |
| Calculator Preset (per calculator) | Affiliate — commission only | Per funded lead |
| Display Banner (bundled add-on) | From S$600/month | Add-on only; no standalone |
What we don't sell
- Dofollow backlinks. Ever. All sponsored links carry rel="sponsored nofollow".
- Rate quotes in our creative for mortgage sponsorships — rate accuracy is the broker's to own on their side.
- More than 1 sponsored article per 20 organic articles published. Scarcity preserves trust.
- Editorial voice. We write sponsored content; sponsors approve facts, not tone.
Next step
Apply to Advertise Become an Area Sponsor
Comparison platform or mortgage broker? See our Affiliate Program.