OCR new-launch premium at cycle peak: evaluating a 2023 new launch
- Segment
- OCR
- Bedroom
- 2-bedroom
- Metric
- New launch vs resale PSF gap
- Time point
- Q3 2023 (launch period)
- OCR new-launch 2BR PSF (Q3 2023)
- ~$2,150
- OCR resale 2BR PSF (Q3 2023)
- ~$1,720
- New-launch premium
- +25.0%
- Historical OCR premium average
- ~10% (2015–2020 average)
How to read this: A 25% new-launch premium in Q3 2023 is more than double the historical OCR average premium of ~10%. An OCR investor buying a new launch at $2,150 PSF in Q3 2023 is betting that resale values rise from $1,720 to at least $2,150 by the time the unit completes (typically 3–5 years). If resale values normalise toward their historical trend instead of chasing new-launch prices, the investor faces a substantial mark-to-market loss at completion — and sub-sale buyers will only purchase at a price reflecting the resale comparable, not the new-launch premium they originally paid.