Overview & Key Facts
THE SERENNO is a freehold condominium at HAIG ROAD in District 15 (RCR), developed by VICLAND REALTY CO. PTE. LTD., comprising 33 units, completed in 2016.
Location & Connectivity
THE SERENNO is approximately 800m from Tanjong Katong MRT station, with 6 stations within 1.5 km.
| Station | Line | Distance |
|---|---|---|
| Tanjong Katong | Thomson-East Coast Line | 800m |
| Paya Lebar | East-West Line | 950m |
| Paya Lebar | Circle Line | 950m |
| Dakota | Circle Line | 1 km |
| Eunos | East-West Line | 1.2 km |
| Marine Parade | Thomson-East Coast Line | 1.2 km |
Schools & Education
14 schools within 2 km (10 within 1 km priority zone).
| School | Type | Distance |
|---|---|---|
| Haig Girls' School | Primary | 230m |
| Tao Nan School | Primary | 350m |
| Broadrick Secondary School | Secondary | 350m |
| EtonHouse International School (Broadrick) | International | 350m |
| Tanjong Katong Girls' School | Secondary | 380m |
| Tanjong Katong Primary School | Primary | 430m |
| Canadian International School (Tanjong Katong) | International | 450m |
| CHIJ (Katong) Primary | Primary | 670m |
Unit Mix & Pricing
| Type | Sales | Avg PSF | Avg Price |
|---|---|---|---|
| Studio | 3 | $1,647 psf | $797,667 |
| 2 BR | 4 | $1,648 psf | $1,276,875 |
| 3 BR | 3 | $1,559 psf | $1,746,667 |
Market Position
THE SERENNO has recorded 10 sales at an average price of $1,274,050.
Rental Yield by Bedroom Type
Blended yield hides the spread between unit sizes — smaller units at THE SERENNO typically rent harder per dollar of purchase price:
| Type | Avg Rent | Avg Price | Gross Yield |
|---|---|---|---|
| 2 BR | $3,007/mo | $1,276,875 | 2.83% |
| 3 BR | $3,689/mo | $1,746,667 | 2.53% |
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Price Appreciation
| Year | Sales | Avg PSF | YoY |
|---|---|---|---|
| 2021 | 1 | $1,523 psf | — |
| 2022 | 1 | $1,524 psf | ↑ 0.1% |
| 2023 | 3 | $1,603 psf | ↑ 5.2% |
| 2024 | 1 | $1,724 psf | ↑ 7.5% |
| 2025 | 3 | $1,637 psf | ↓ 5.0% |
| 2026 | 1 | $1,716 psf | ↑ 4.8% |
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The series remains near its 2024 high — THE SERENNO prices sit 12.7% above where they began in 2021.
Price Index Check
The ShiokNest Price Index for District 15 reads 117.7 as of June 2026 — down 9.0% year-on-year. The index tracks repeat-sales price movement, so it is less distorted by shifts in what happens to be transacting than a raw average PSF.
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Neighbourhood Comparison
| Condo | Tenure | Avg PSF | Sales |
|---|---|---|---|
| GRAND DUNMAN | 99 yrs lease commencing from 2022 | $2,536 psf | 912 |
| EMERALD OF KATONG | 99 yrs lease commencing from 2023 | $2,640 psf | 844 |
| THE CONTINUUM | Freehold | $2,790 psf | 781 |
| TEMBUSU GRAND | 99 yrs lease commencing from 2022 | $2,467 psf | 644 |
| AMBER PARK | Freehold | $2,548 psf | 396 |
What Could Work Against You
- With just 3 sales in the trailing year, pricing signals are indicative rather than definitive; expect wider bid-ask spreads when you negotiate.
- The 33-unit size cuts both ways: exclusivity, but thinner resale liquidity and higher per-unit maintenance contributions than larger estates.
Best suited for
Who This Actually Suits
This is a strong match for mrt-walkable commuters, car-owning households, long-term hold (10+ yr) and freehold / generational hold. MRT proximity is the standout commute feature for daily transit users.
yield-focused investors and first-time hdb upgraders should treat this as a shortlist candidate, not a default choice.
short-term flippers (<5 yr) and resort facilities should probably look elsewhere. TOP 2016 keeps the SSD window in mind for buyers exploring the 3-5 year resale-arbitrage strategy.
Verdict
THE SERENNO is a freehold development in District 15 (RCR), with 33 units, offering a gross yield of 2.9%.
At ~$1,657 psf, it sits at a city-fringe price point balancing accessibility and value.
Explore the full THE SERENNO dashboard for interactive analytics.
HDB Alternatives Nearby
Weighing THE SERENNO against staying public? These HDB towns sit within walking or short-drive distance:
- Geylang — 4-room average $761,443 (110m away), an upgrader gap of about $500,000
- Marine Parade — 4-room average $648,065 (1.3 km away), an upgrader gap of about $650,000
- Kallang/whampoa — 4-room average $882,887 (1.7 km away), an upgrader gap of about $400,000
FAQ
What is the average PSF for THE SERENNO?
Is THE SERENNO freehold?
What is the rental yield for THE SERENNO?
Which MRT is nearest to THE SERENNO?
Sources & Next Steps
- THE SERENNO Dashboard — Live charts and analytics
- URA REALIS — Official transaction data
- District 15 (Joo Chiat, Amber Road, Katong) — District 15 neighbourhood guide
Methodology & Sources
This analysis covers All available years and refreshes as new data becomes available.
Transaction data sourced from URA REALIS.
- Sales data: 10 transactions
- Rental data: 36 leases
- Source: URA REALIS
Median values used to minimise outlier impact. PSF = price per square foot.
Latest recorded data point: Jun 2026 · 10 records analysed · Source: URA private-sale caveats